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Founded in 1996, Pixelan Software is one of the longest-established video effects add-on developers in the world. We started back when most digital movies were thumbnail-size and only a few video editing programs existed. Digital movie-making has evolved quite a bit from those early days, but the need for useful and powerful custom visual effects has not changed. From home-based users to high-end studios, Pixelan products are now used by more than 250,000 videographers, animators, and filmmakers worldwide.
Our mission/purpose has five key components:
We're Artists First
We are design-driven instead of marketing-driven. Our overall artistic goal is to create aesthetic (read: elegant, beautiful, and subtle) visual effects and transitions. We enjoy designing alternatives to the standard effects and tired visual cliches that are far too common in most video editing programs. Why? So YOU have compelling alternatives to work with for YOUR creative vision.
Pioneer Key Effect Technologies
We combine our artistic vision with cool technologies we have pioneered, such as our resolution-independent spice files, our luminance-based Mixer tool, modular presets, Wizards to add customizable effects to editing programs without adjustable effects (i.e. Windows Movie Maker), etc. This synergy of design and engineering creates the formula for plug-ins that are unique and easy to use.
Powerful Yet Affordable
Although our add-ons produce "best-of-breed" results, they are all affordable. We don't do dirt cheap packages of hundreds of little (mostly useless) effects/transitions. Nor do we churn out frequent (but not very significant) upgrade releases. We simply produce what we personally want to use or provide to others visually. A few products done REALLY well, rather than trying to be everything to everybody.
Service, Service, Service
As an intentionally small company (despite the huge popularity of our products), we rely primarily on good word-of-mouth by users instead of big advertising budgets. To have good word-of-mouth takes more than having great products. It takes having great SERVICE, too. See the reviews page of any of our products for numerous customer testimonials about our service. A positive ongoing, long-term relationship with each user is our goal.
Fund Good Causes
Visual effects are fun and interesting, but frankly there are bigger issues on our planet that we want to help solve. Therefore, more than 10% of our profits are donated annually (or accumulated over time into larger donations) to non-profits involved with green/earth-friendly efforts. We intend to significantly increase that percentage soon, and to provide a mechanism for purchasers of our products to choose the supported organization from a short list. Stay tuned!